Sales Presentations
Professionally designed presentations for every stage of the sales cycle
Executive Briefing Deck
Complete 15-minute presentation for C-level executives focusing on business impact, ROI, and strategic value.
Technical Deep Dive
Comprehensive 20-minute technical presentation for IT teams covering architecture, integration, and security features.
Human Risk Assessment
Interactive 25-minute presentation for conducting initial risk assessments and demonstrating value to prospects.
Human Vulnerability Scanner
Self‑guided, customer‑ready presentation explaining how Privci identifies, measures, and reduces human cyber risk through a 30‑day behavioural scan.
Human Vulnerability Scanner — Interactive Demo
A self‑guided, interactive experience allowing prospects to explore how Privci observes behaviour, surfaces hidden human risk, and delivers measurable reduction — without a live demo.
Customer Brochure
A clear, customer‑friendly overview of Privci’s Human Vulnerability Scanner
Privci Customer Brochure
A complete customer‑ready brochure explaining the Human Vulnerability Scanner, APIR framework, behavioural science foundations, and the measurable impact Privci delivers.
Competitive Battle Cards
Win against competitors with detailed battle cards and differentiation strategies
Privci vs. KnowBe4
Our Strengths
- Behavioural Focus: We measure WHY people click, not just IF they click
- Continuous Assessment: 30-day scanning vs. one-time phishing tests
- Higher Margins: 50-80% vs. 20-40% for KnowBe4 partners
- No Per-Email Pricing: Unlimited phishing simulations included
Their Weaknesses
- Limited Behavioural Insights: Only measures phishing click rates
- Training-First Approach: No continuous behavioural assessment
- Lower Partner Margins: Heavily discounted direct sales
- Feature Fragmentation: Additional costs for advanced features
Key Talking Points
- Phishing tests tell you if someone clicks; we tell you WHY they click
- Traditional training treats symptoms; we address root behavioural causes
- While KnowBe4 trains users, we actually change their behaviour
- Our MSP program offers 2-3x higher margins
Privci vs. Proofpoint
Our Strengths
- Behavioural Science Engine: Privci measures motivation, habits, and risk drivers — not just phishing clicks
- Continuous 30‑Day Assessment: Proofpoint relies on periodic tests; Privci runs a full behavioural scan
- MSP‑Friendly: Multi‑tenant dashboard + high margins
- Lightweight Deployment: No heavy enterprise infrastructure required
Their Weaknesses
- Training‑Centric: Focuses on content delivery, not behaviour change
- High Cost: Expensive for SMBs and MSPs
- Slow Deployment: Enterprise‑grade setup not ideal for smaller organisations
- Limited Human‑Risk Scoring: No deep behavioural modelling
Key Talking Points
- Proofpoint trains users — Privci changes behaviour
- Privci gives you a Human Vulnerability Score, not just phishing metrics
- Perfect for MSPs: multi‑tenant, high‑margin, fast deployment
- Privci is built for continuous improvement, not one‑off tests
Privci vs. Hoxhunt
Our Strengths
- Full Behavioural Model: Privci measures habits, motivation, and risk drivers — Hoxhunt focuses on phishing
- 5 Engines vs. 1: Privci covers awareness, change, policy, business risk, and phishing
- Human Vulnerability Score: A complete behavioural risk profile
- MSP‑Ready: Hoxhunt is enterprise‑only; Privci is built for MSP scale
Their Weaknesses
- Phishing‑Only Focus: No broader behavioural science framework
- High Cost: Not accessible for SMBs
- No Multi‑Tenant MSP Dashboard: Harder for partners to manage
- No 30‑Day Behavioural Scan: Limited insight into root causes
Key Talking Points
- Privci is behavioural cybersecurity — not just phishing training
- We measure WHY people behave insecurely, not just how they click
- Privci is built for MSPs; Hoxhunt is built for enterprises
- Privci covers 5 engines of human risk, not just phishing
Privci vs. CultureAI
Our Strengths
- Simpler Deployment: Privci is lightweight; CultureAI requires complex integrations
- 30‑Day Human Vulnerability Scan: Unique behavioural assessment model
- MSP‑Friendly Pricing: CultureAI is enterprise‑priced
- Behaviour‑Change Engine: Privci includes interventions, not just dashboards
Their Weaknesses
- Overly Complex: Requires deep integrations to show value
- High Cost: Not accessible for SMBs or MSPs
- No 30‑Day Scan: No structured behavioural assessment period
- Dashboard‑Heavy: Insights without behaviour‑change actions
Key Talking Points
- Privci delivers value in 30 days — CultureAI takes months
- Privci is built for MSPs; CultureAI is built for large enterprises
- We provide behavioural interventions, not just dashboards
- Privci is simple, fast, and actionable
Privci vs. Traditional Training
Our Strengths
- Behaviour‑First: We change habits, not just deliver content
- Continuous Assessment: 30‑day scan vs. annual training
- Personalised Interventions: Tailored to each user’s behavioural profile
- Measurable Human‑Risk Score: Training cannot quantify risk
Their Weaknesses
- No Behaviour Change: One‑off training doesn’t shift habits
- No Risk Measurement: No behavioural scoring or analytics
- Low Engagement: Users forget content within weeks
- Compliance‑Only: Designed for checkboxes, not security
Key Talking Points
- Training teaches — Privci transforms behaviour
- You can’t improve what you can’t measure
- Privci reduces real‑world incidents, not just ticks compliance boxes
- Behavioural cybersecurity is the next evolution of awareness training
ROI Calculator
Interactive calculator to demonstrate value and ROI to prospects
Human Risk ROI Calculator
Show prospects exactly how much they can save by reducing human-driven security incidents.
Email Templates
Proven email templates for prospecting, nurturing, and closing deals
Prospecting – The Visibility Hook
64% Open RateHi [First Name],
Most breaches don't start with a firewall failure. They start with a human decision—a moment of trust misplaced, an exhausted click, a rushed approval.
Your security stack is strong. Firewalls, endpoints, SIEMs—they're all doing their job. But there's one layer even the best tools can't see: human behaviour.
Privci is a Human Vulnerability Scanner that adds that missing layer. Over 30 days, it reveals the exact compromise routes attackers would take—based on how your people actually behave.
Here's a self‑guided demo that shows how:
https://privci.io/hvs-demo
No meeting required. Just clarity.
Best regards,
[Your MSP Name]
Prospecting – The Curiosity Hook
62% Open RateHi [First Name],
I came across your profile and noticed your work in [industry/role]. It made me wonder: how much visibility do you have into the human layer of your security?
Most tools measure what people click. They never answer the question that matters most: why?
Privci is a Human Vulnerability Scanner built by security researchers to answer that question. It analyses real employee behaviour over 30 days and maps the exact paths attackers would take.
You can explore an interactive demo here (no meeting needed):
https://privci.io/hvs-demo
If it resonates, we can talk about what a scan would look like for your organisation.
Kind regards,
[Your MSP Name]
Prospecting – The Question Hook
61% Open RateHi [First Name],
For most security leaders, it's not the known risks—it's the ones they can't see.
The exhausted employee. The misplaced trust. The click that shouldn't have happened.
Privci is a Human Vulnerability Scanner that brings those invisible risks into view. Over 30 days, it maps the compromise routes attackers would take—based on how your people actually behave.
You can explore the platform here (no meeting needed):
https://privci.io/hvs-demo
If you'd like to see what a scan would reveal about your organisation, I'm happy to walk you through it.
Best,
[Your MSP Name]
Nurturing – Why Behaviour Matters
59% Open RateHi [First Name],
Most organisations invest heavily in security training. Yet incidents keep happening.
Why? Because training teaches knowledge. It doesn't change behaviour.
Behaviour change requires understanding what drives people: their capability, opportunity, and motivation. That's the COM‑B model—the science behind Privci.
Our Human Vulnerability Scanner doesn't just measure what people click. It uncovers why they click it. And then it delivers personalised interventions that actually shift habits.
Here's a short presentation that explains the science:
https://privci.io/privci-auto-play
Would love to hear your thoughts.
Best,
[Your MSP Name]
Nurturing – The Power of Compromise Routes
63% Open RateHi [First Name],
One of the things that surprises security leaders most when they first see Privci is something we call compromise routes.
Most tools tell you who's at risk. They don't tell you how an attacker would actually exploit them.
Privci maps the exact step‑by‑step path—based on observed behaviour. The fake IT call. The password reset. The lateral movement. The ransomware.
You see the full picture before it happens.
Here's an interactive demo that shows this in action:
https://privci.io/hvs-demo
If you'd like to see what compromise routes exist in your organisation, I can set up a free 30‑day scan.
Best,
[Your MSP Name]
Nurturing – Measurable Value
57% Open RateHi [First Name],
Thought you'd find this interesting: our clients typically see a 31% reduction in their Human Vulnerability Index within 90 days.
That's not a training completion metric. It's a real, measurable drop in risky behaviour.
They achieve it because Privci doesn't just point out problems—it fixes them. Personalised interventions. Gamified challenges. Behavioural nudges that actually work.
If you're curious about what this could look like for your organisation, I'd be happy to share a sample report.
Best,
[Your MSP Name]
Nurturing – Security People Actually Want
61% Open RateHi [First Name],
Let's be honest—most employees hate security training.
But what if it felt less like training and more like a game? What if they earned points, collected trophies, and competed with colleagues—while building secure habits?
That's the Privci Agent. It lives in every user's browser. Personalised. Gamified. Rewarding.
Users accept challenges, maintain streaks, and earn rewards. And while they're engaged, their risk drops.
Here's a demo that shows the user experience:
https://privci.io/hvs-demo
Would love to show you how this could work for your team.
Best,
[Your MSP Name]
Nurturing – Compliance That Actually Helps
55% Open RateHi [First Name],
Compliance frameworks like NIST, ISO 27001, and CIS Controls all require human‑centric controls. But checking the box doesn't mean your people are actually secure.
Privci gives you the evidence auditors want—plus something better: real risk reduction.
Our Human Vulnerability Scanner aligns with these frameworks automatically, providing audit‑ready behavioural evidence while actually changing how your people behave.
If you'd like to see how Privci maps to your specific compliance requirements, I'd be happy to share a framework alignment guide.
Best,
[Your MSP Name]
Closing – The Final Clarity Nudge
58% Open RateHi [First Name],
Before you lock in your security roadmap for the coming year, I wanted to leave you with one thought:
The tools you have are strong. But they can't see what Privci sees—the human layer.
A 30‑day scan would give you:
- ✔ A complete Human Vulnerability Index for your organisation
- ✔ Compromise routes showing exactly how attackers would exploit your people
- ✔ Personalised interventions to reduce risk before it becomes reality
It doesn't replace your stack. It completes it.
If you're ready to see what you've been missing, let's schedule a brief call to set up your free scan.
Best,
[Your MSP Name]
Closing – Free Scan Offer
67% Open RateHi [First Name],
I'd like to extend an offer: a completely free 30‑day Human Vulnerability Scan for your organisation.
No commitment. No credit card. Just clarity.
You'll receive:
- ✔ A Human Risk Score for every user
- ✔ Company‑wide risk heatmaps
- ✔ Compromise routes showing exact attacker paths
- ✔ Recommended interventions to reduce risk
All based on how your people actually behave—not simulated tests.
Would you like us to activate your scan? It takes 2 minutes to set up.
Best,
[Your MSP Name]
Closing – The FOMO Hook
62% Open RateHi [First Name],
Every security leader I speak with has the same fear: the risk they can't see.
My friend's story—six figures lost, weeks of recovery, a career's work overshadowed—started with one tap. One exhausted employee. One moment of trust misplaced.
"I knew the risk was there," he said. "I just couldn't see it."
Privci exists so you never have to say that.
Your free scan is waiting. Let's set it up.
Best,
[Your MSP Name]
Closing – The Simplicity Angle
59% Open RateHi [First Name],
You've been thoughtful about security. It shows in the tools you've chosen and the team you've built.
Privci adds the one layer those tools can't: human visibility.
One 30‑day scan. That's all it takes to see the compromise routes hidden in your organisation. To understand why people make the decisions they do. To intervene before attackers do.
It's simple. It's non‑disruptive. And right now, it's free.
Shall I send over the setup link?
Best,
[Your MSP Name]
Closing – The Direct Ask
56% Open RateHi [First Name],
I've shared how Privci works. I've shared the story behind it. I've shared the results our clients are seeing.
The only thing missing is your scan.
It's free. It's 30 days. It could be the most valuable security insight you gain this year.
Let's book 15 minutes to get you set up.
Best,
[Your MSP Name]
Renewal – Progress Report
71% Open RateHi [First Name],
Great news—your latest Human Vulnerability Scan is complete, and your organisation's Human Vulnerability Index has dropped by [X] points since your last scan.
That's real, measurable progress. It means your team is making fewer risky decisions, building stronger habits, and closing the paths attackers would exploit.
Here's what improved most:
- ✔ Phishing resilience: +[X]%
- ✔ Policy adherence: +[X]%
- ✔ Secure decision‑making: +[X]%
Your subscription is due for renewal on [Date]. Let's schedule a quick call to review your full results and discuss next steps.
Best,
[Your MSP Name]
Renewal – Value Reinforcement
64% Open RateHi [First Name],
Over the past year, Privci has helped your team:
- ✔ Reduce behavioural risk by [X]%
- ✔ Close [X] identifiable compromise routes
- ✔ Build stronger security habits through [X] completed challenges
Your subscription is due for renewal on [Date]. Continuing the scan ensures you maintain this momentum—and catch new risks before they emerge.
Let's keep the progress going.
Best,
[Your MSP Name]
Renewal – New Features
66% Open RateHi [First Name],
We've been busy improving Privci based on feedback from partners like you. Here's what's new:
- ✔ Enhanced compromise route visualisations
- ✔ New intervention agents targeting emerging risks
- ✔ Deeper integration with your existing security stack
Your current subscription includes all these updates. Renewing ensures you continue to benefit from ongoing improvements.
Would you like a quick demo of the new features?
Best,
[Your MSP Name]
Renewal – Easy Renewal
62% Open RateHi [First Name],
Just a friendly reminder that your Privci subscription will auto‑renew on [Date] unless you prefer otherwise.
We'd love to keep you onboard. The progress you've made is real, and the risks ahead are always evolving. A continuous scan ensures you stay ahead of them.
If you have any questions about your renewal, or if there's anything we can do to improve your experience, just reply to this email.
Best,
[Your MSP Name]
Renewal – Future Focus
60% Open RateHi [First Name],
You've made impressive progress this year. Your team is more resilient, your risks are clearer, and your security stack is finally complete.
But human behaviour isn't static. New employees join. New pressures emerge. New attack methods appear.
A renewed subscription means continuous visibility—so you're always seeing the risk before it becomes reality.
Let's discuss what the next year of human risk management looks like for your organisation.
Best,
[Your MSP Name]
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